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ToyNetworks is a Melbourne-based business specializing in independent retailers in Australia. ToyNetworks proudly provides services to more than 5000 customers and aims to represent local suppliers while also supporting overseas suppliers in creating and maintaining a competitive footprint in the Australian toy market.

ToyNetworks represents brands that include a wide range of high-quality and innovative toys for children of all ages. We specialise in educational toys, board games, puzzles, and stuffed animals. Our focus on safety and durability is a top priority, which is why we work closely with trusted manufacturers and suppliers.


We also provide sales consulting and brand management services to help businesses optimize their sales strategies and effectively manage their brands. Our tailored retail solutions, sales strategy consulting, and brand promotion services both locally and internationally, are aimed at minimising risk for sellers and developing new and lasting customer relations.


With our expertise and commitment to delivering high-quality services, ToyNetworks is a reliable partner for businesses looking to enhance their sales and brand management efforts or creating new and lucrative opportunities.

Wooden Cars


ToyNetworks is dedicated to providing the best service to our customers. Our team is made up of experts in the field of toy sales, retail, and brand management. We work closely together to ensure that our customers receive the best products and services possible.

Ben Bliss


Founder and CEO

Ben Bliss is the founder and CEO of ToyNetworks. He has over 25 years of experience in the toy industry and is passionate about providing high-quality and innovative toys for children of all ages. He is committed to ensuring that ToyNetworks is a leader in the industry and is always looking for new and innovative ways to improve our products and services.

Matthew Thompson


Non-Executive Director

Matthew Thompson is a non-executive director at ToyNetworks, overseeing finance, risk and financial control within the organisation. He has over 15 years of experience in financial management and uses his skills, as a practicing virtual CFO, to support the overall success and sustainability of the business. 

Jen Kean

Jen Kean

Partnerships Manager 

Jennifer Kean is the Partnerships Manager at ToyNetworks. She has over 20 years of experience building and nurturing relationships and satisfying stakeholders needs, predominantly in the children's book publishing industry.

She is adept at managing all aspects of relationship management and the delivery of contractual obligations and tailored benefits to fulfil agreements. 

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