The Australian Toy Fair, held at the Melbourne Convention and Exhibition Centre (MECC) this month, was a vibrant event that brought together industry professionals and enthusiasts alike. This trade-only event showcased an impressive array of exhibitors, including the noteworthy VTech, BMS Brands, Loumet Toys, YoYo Factory, and Ideal Sources.
Spotlight on VTech and BMS Brands
VTech, a renowned brand for its innovative electronic learning products, showcased their infant electronic toys. Their commitment to creating age-appropriate and developmental stage-based electronic learning toys for children has made them a favorite among parents and educators.
BMS Brands, an Australian company committed to delivering products that entertain, educate, and inspire6, was one of the standout exhibitors. Their Kazaang range was a highlight of the fair, winning the 2024 Kids Choice Award. The Kazaang range, focused on outdoor toys, reflects BMS Brands’ vision for being innovative and agile.
Loumet Toys and YoYo Factory
Loumet Toys showcased their ‘Go Play’ range, a new brand for outdoor and indoor play. The range includes throwing games, on-the-go games, junior play, sporting, action play, water play, pool games, and much more.
YoYo Factory, a leader in the yoyo industry, displayed their range of yoyos that make learning easier. Their products range from easy beginner responsive yoyos to unresponsive professional bind return yoyos.
Ideal Sources New to The fair in 2024
Ideal Sources, dedicated to sourcing and developing high-quality products, showcased their exclusive Intex brand and a new ride-on drift car. The Intex brand, a leader in the pool and inflatable industry, boasts state-of-the-art factories, highly trained and motivated people, and products that meet rigorous testing requirements10.
Innovation First, Silverlit, and AID
Innovation First, a global leader in educational and competitive robotics products, showcased their Little Tikes range. The range is designed to provide children with an interactive and fun learning experience.
Silverlit, a leading innovator of toys, showcased their monster range. The Silverlit Exost X-Monster/X-Beast is an impressive remote-controlled toy car that packs a powerful punch.
AID’s Real Racer was on show for everyone to see. Real Racer is a popular sim racing game that provides a realistic racing experience
Conclusion
The 2024 Australian Toy Fair was a celebration of the toy industry’s creativity, innovation, and commitment to sustainable and ethical practices. The event highlighted the importance of independent trade and the role it plays in fostering a diverse and vibrant toy market. As we look forward to future fairs, we remain committed to supporting independent retailers and promoting local and fair trade practices in the toy industry.
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